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comScore solution makes video ads more relevant
Online video advertising is growing in popularity amongst the brand marketers, but not many can check today whether the ads were viewable enough to attract the target audience. This is the issue that...
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comScore attempts to deliver unified view of customer behaviour across devices
comScore, a key player in digital measurement and analytics, has launched what it dubs as the next generation of digital business analytics – Digital Analytix Multi-Platform. According to comScore, the...
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APAC’s future is online gaming, say data miners, agencies & media houses
If there’s been news about companies investing in online gaming in the last few months in the Asia Pacific region, they have very good reason to do so. Data from sources such as comScore, Cisco and DFC...
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Video advertising player Adap.tv looks at India for Asia expansion
Adap.tv, the global video advertising platform took another step in its global expansion by opening a new research and development center in Hyderabad in India. The company’s first expansion into Asia,...
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Malaysian Digital Association gears to set up an official Internet audience...
In a bid to further augment the digital market growth in Malaysia, the Malaysian Digital Association (MDA), apex representative body for online publishers, advertising agencies and digital service...
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What comScore–MDA’s initiative to create digital media currency for Malaysia...
One of the biggest perceived setbacks for the digital domain is the lack of an industry currency and attempts to create one have not necessarily been successful in the past, given the nature of the...
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Singapore consumers amongst the least satisfied with online shopping – here’s...
Singapore consumers are considered one of the most avid shoppers globally. This explains not only from the number of shopping malls in the city but also given the fact that the market was amongst one...
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Online shoppers in Hong Kong seek choices and convenience
Hong Kong, one of the fast paced markets of the Asia region, is also home to some of the most dissatisfied online shoppers. According to UPS Pulse of the Online Shopper: A Customer Experience Study for...
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Infographic: Just how big is the online display advertising landscape in India?
A young mobile population with rising income levels and growing online penetration makes India a lucrative online market. In line with this, online advertising has seen a healthy growth pattern in the...
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Google, comScore partner for actionable audience metric for brands
comScore and Google are partnering to offer a real-time audience metric designed to assist brand marketers to measure campaigns across screens. After a period of testing, comScore vCE will be available...
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