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Indians run to Coupon sites for bargain deals
Snapdeal.com Indians are making more deals online on coupon sites, than ever before, according to the June 2011 report released by Comscore, the digital world’s measurement company. Comscore said 4.6...
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Women like to buy online too!
There’s a day to celebrate the power of women, March 8th. But research shows that only 3 percent of creative directors in advertising agencies are women. While more than 80 percent of all major brand...
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comScore launches Ad Metrix in Australia
To provide brand marketers and businesses in Australia an insight into their online advertising investments, comScore has launched the comScore AdMetrix service in the country. The service offers...
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ComScore brings measurement service to Thailand
Proving the growing importance of Thailand as a digital nation, comScore a leader in measuring the digital world, has extended its ComScore Media Metrix service for the country. This is an online...
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YouTube is all the rage in Thailand
A high number of Thai people like to spend more online time watching videos on YouTube than being on Facebook, if you are to go by the recent report on online behaviour of Thai people released by...
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Users in Japan and China simply love smartphones
If you are brand or a marketing communication agency in Japan or China devising a mobile marketing plan, then it is best to look at smartphones as the first screen of choice. This is because recent...
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comScore solution makes video ads more relevant
Online video advertising is growing in popularity amongst the brand marketers, but not many can check today whether the ads were viewable enough to attract the target audience. This is the issue that...
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comScore attempts to deliver unified view of customer behaviour across devices
comScore, a key player in digital measurement and analytics, has launched what it dubs as the next generation of digital business analytics – Digital Analytix Multi-Platform. According to comScore, the...
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APAC’s future is online gaming, say data miners, agencies & media houses
If there’s been news about companies investing in online gaming in the last few months in the Asia Pacific region, they have very good reason to do so. Data from sources such as comScore, Cisco and DFC...
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Video advertising player Adap.tv looks at India for Asia expansion
Adap.tv, the global video advertising platform took another step in its global expansion by opening a new research and development center in Hyderabad in India. The company’s first expansion into Asia,...
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Malaysian Digital Association gears to set up an official Internet audience...
In a bid to further augment the digital market growth in Malaysia, the Malaysian Digital Association (MDA), apex representative body for online publishers, advertising agencies and digital service...
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What comScore–MDA’s initiative to create digital media currency for Malaysia...
One of the biggest perceived setbacks for the digital domain is the lack of an industry currency and attempts to create one have not necessarily been successful in the past, given the nature of the...
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Singapore consumers amongst the least satisfied with online shopping – here’s...
Singapore consumers are considered one of the most avid shoppers globally. This explains not only from the number of shopping malls in the city but also given the fact that the market was amongst one...
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Online shoppers in Hong Kong seek choices and convenience
Hong Kong, one of the fast paced markets of the Asia region, is also home to some of the most dissatisfied online shoppers. According to UPS Pulse of the Online Shopper: A Customer Experience Study for...
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Infographic: Just how big is the online display advertising landscape in India?
A young mobile population with rising income levels and growing online penetration makes India a lucrative online market. In line with this, online advertising has seen a healthy growth pattern in the...
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Google, comScore partner for actionable audience metric for brands
comScore and Google are partnering to offer a real-time audience metric designed to assist brand marketers to measure campaigns across screens. After a period of testing, comScore vCE will be available...
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