Snapdeal.com
Indians are making more deals online on coupon sites, than ever before, according to the June 2011 report released by Comscore, the digital world’s measurement company.
Comscore said 4.6 million Internet users, over the age of 15, accessed coupon sites in India,representing 10 percent of the online population.
The top site in this category was SnapDeal.com which had nearly 1.5 million unique visitors during the month, followed by DealsandYou.com and Mydala.com which both neared one million online unique visitors.
Adoption of coupon sites are a potential gateway to increased e-commerce in India, the report said. “In the past several months, deal sites have seen their audiences increase significantly as the global online coupon trend has taken root in India,” said Kedar Gavane, Comscore’s director for India. He said the convenience of the online channel coupled with enticing deals has attracted a growing number of visitors to the Coupon category, and to daily deal sites, in particular.
“Consumer adoption of these types of deal sites could be an important step in the overall growth of e-commerce in India, which has traditionally lagged behind other global markets,” Gavane added.
A demographic analysis of the audience for coupon sites revealed that males made up a significantly larger percentage of category audience at 61.8 percent compared to 38.2 percent females, although this is largely in line with India’s total Internet population.
Persons between the ages of 25-34 accounted for the largest percentage of the Coupon category audience at 43 percent and were 5 percent more likely to access a coupon site compared to an average Internet user.