Adap.tv, the global video advertising platform took another step in its global expansion by opening a new research and development center in Hyderabad in India. The company’s first expansion into Asia, Adap.tv India, will take the lead in the development of several of Adap.tv’s key technology products.
Prem Kumar Pabbisetty, one of Adap.tv’s early employees, helped to kick off the company’s regional operations in March 2013, and will lead the India group as Managing Director. He worked at Adap.tv’s Silicon Valley headquarters for more than five years, helping to create its engineering culture and build the Adap.tv Publisher, Marketplace and Advertiser products from the ground up. Pabbisetty’s team will be responsible for the business critical initiatives supporting the mission of the company. He is a graduate of Indian Institute of Technology Madras.
As part of the new expansion, the company also announced an aggressive push to hire software engineers in Hyderabad, on par with its existing recruiting efforts in New York City and Silicon Valley. The company aims to add more than 40 new members to its technology team in India before the end of 2013.
“We’ve had long-standing, successful relationships within India; the new Adap.tv R&D center in the region will be an important component of our global corporate strategy, bringing a new level of intellectual diversity to the design and development of our technology and products. We have achieved our leading market position because we have been able to rapidly develop sophisticated technology and get it in the hands of our customers. A global R&D strategy, with Adap.tv India as our anchor in Asia, is critical to our ability to sustain this pace as the business scales,” said Adap.tv Co-Founder and Chief Product Officer, Teg Grenager.
Already operational in Asia-Pacific with offices in Australia, Adap.tv’s move into Asia will capitalise on the pool of software engineers in the region.
“As someone who has experienced the growth of technology in India first-hand, it is very exciting to be able to bring Adap.tv’s global mission to the region. We already have employees from premier institutes like IITs and NITs adding a new dimension to the team. We believe Adap.tv India will be key in helping to shape how our customers plan and execute their global media strategies now and in the future,” added Pabbisetty.
India is one of the fastest growing online video markets in the world; its total online video audience grew 69 percent to more than 54 million viewers over the past two years, according to comScore. Video consumption has outpaced viewership growth in the country, more than doubling in the same period.